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DevConf.US 2021 is the 5th annual, free, Red Hat sponsored technology conference for community project and professional contributors to Free and Open Source technologies coming to Boston!
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Friday, September 3 • 13:45 - 14:00
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It’s so crucial to be able to cater the needs of business partners and customers by understanding what they exactly want so that the customized experience can be provided to them by having the right marketing efforts placed in the right place at the right time. As we all know, today most of the marketing efforts to reach and pull customers are through some kind of web platforms such as websites, blogs, social media or emails. It’s important to know how these marketing efforts are channelized and what’s the response from the customers. With the right channel and marketing analytics, there lies an opportunity to deliver a great experience. Isn’t it great to have an ability to see the data in real time to understand your customers on a whole new level by integrating web data? As web analytics is at the heart of enterprise decision-making, let’s have a look at how Adobe Analytics works for applying real-time analytics and detailed segmentation across all of your marketing channels. Along with the basics of it, we would also dive deep through data with unlimited levels of breakdowns, segment creation and segment filters and date ranges, and more. Attendees will walk away with the basic understanding of the Adobe Analytics product, its features, capabilities and as that they will know how to use the product, they will be able to start exploring further on their own.

avatar for Gauravi Patil

Gauravi Patil

PnT Partner Ecosystem, Red Hat
👋 Hi! I'm a Data Analytics major at Penn State University, and a data enthusiast who likes to learn different tools to be leveraged for data analysis.

Friday September 3, 2021 13:45 - 14:00 EDT

Attendees (5)